Decorated professional skier Daron Rahlves an Olympian, ski film star, Sugar Bowl ambassador, and founder of the Rahlves Banzai Tour will be sporting Flylow starting this winter.
Flylow is a cool grassroots brand with a rad team who live the dream of life in the mountains. I like their story and what they stand for and I m fired up to be joining the Flylow team, says Rahlves. The gear is super high quality, durable, and it s very well designed for me to feel at the top of my game in the mountains. I m skiing a lot of resorts and out in the backcountry and this gear is versatile for it all.
Rahlves had a long and illustrious ski racing career before moving onto freeskiing. A four-time Olympian, Rahlves won a dozen World Cup races, three world championship medals, seven national championship titles, and the Hahnenkamm Downhill and Super G. He later competed in skier cross, where he racked up an X Games gold medal, World Cup podiums, and an Olympic appearance.
After ski racing, Rahlves transitioned to big-mountain skiing. He has slashed huge lines in Alaska and made standout appearances in films from Teton Gravity Research, Sweetgrass Productions, and Warren Miller Entertainment.
In 2011, Rahlves launched the Banzai Tour, a ski and snowboard competition around various Tahoe resorts that blends skier cross with big-mountain riding as four athletes charge down the mountain simultaneously, around gates and over rugged and steep terrain. Flylow is also coming on board as a sponsor of the Banzai Tour. This year s sixth season of the Rahlves Banzai Tour will take place at Kirkwood February 27-28 and Sugar Bowl on March 5-6. Banzai competitors are tough everyday athletes up for a challenge. That grit fits with Flylow as their gear is made to do just that, says Rahlves.
Rahlves lives in Truckee, California, and Flylow now has a design office nearby, at the base of Alpine Meadows Road. At Flylow, we make durable freeride apparel for the modern skier, says Flylow co-founder and president Dan Abrams. Our gear is built for being out all day in the mountains. So it s a natural choice for a skier like Daron who pushes his gear to the max and needs outerwear that ll last as long as he does.
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