We created a whole new fabric for this year's line of outerwear. Called the Perm, it's not that regrettable perm your mom got in the 80s. Nope. It's a highly permeable (hence the name) fabric, that we sourced from Intuitive Fabrics, specifically for high-motion activities like ski touring, bootpacking, and lugging too much gear through the ski-area parking lot.
This year's supremely lightweight Cooper Jacket is made from the Perm, and Powder Magazine recently called it one of the best men's jackets of the year. Powder also gave a nod to our top-selling women's Foxy Bib, a perennial favorite amongst women who like to move around the mountains with added protection from wind and snow.