We Like to Spend Our Summers On Two Wheels So We Decided to Make The Gear That Would Help Us Do That
Summer 2020 really only marks the fourth year we've produced a dedicated warm-weather gear collection. During the first few of those years, our summer gear was a bit of a novelty, a chance for our closest buds and diehard customers to sport Flylow in the summer. But over the last couple, things have started to take off and our summer stuff has caught on.
While chasing pow will always be our passion, Flyow is evolving into a bonafide four-season brand. And if we're gonna be a bonafide four-season brand, we're gonna do it while riding our bikes.
With our summer 2020 collection's expanded, bike-focused design, we feel we've blossomed into the Independent, Homegrown, Mountain-Raised bike brand that pairs pretty darn well with what we've done in the winter. So, the question is, how'd we get there?
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First, Why The Focus on Bikes?
In the winter we plan our days around getting on snow. When conditions are good, we go ski, then we work that night or a double the next day if we need to catch up. As we entered into making summer gear, we quickly noticed that our people (including ourselves) were riding mountain bikes through the warmer months, squeezing in as much ride time as they can.
From there, it was about applying everything we have learned from making technical, durable winter apparel that doesn't ever look "too techy." It's pretty simple, make the gear for the sports and activities you love, the stuff you orient your life around. Then make sure it fits in that style of life. In talking with our athletes, retailers, and internal team, it was pretty obvious, mountain biking was in our DNA. So, we decided to focus on that.