(Tahoe City, CA December 3, 2013) Flylow, manufacturers of freeride ski apparel, will be making a large splash in the North Lake Tahoe area this coming winter, thanks to the addition of four new freeskiing athletes to its team and the opening of a brand new design headquarters.
This season, Tahoe-based big-mountain skiers Elyse Saugstad, JT Holmes, Amie Engerbretson, and Jeremy Benson will be joining Flylow s already stacked athlete team (which already includes Truckee-based Freeride World Tour athlete Sean Collin, plus other grassroots team members).
Saugstad, a welcomed addition to Flylow s women s team, is nominated for Best Female Performance at the 2013 Powder Video Awards, taking place Dec. 5, for her mind-blowing entry in Teton Gravity Research s Co-Lab contest. She also appears in this fall s Warren Miller film, Ticket to Ride, and she s a co-founder of a new women s avalanche clinic, Safe As, touring Western resorts this December.
I m thrilled to join the Flylow team as Flylow is an independent company that s passionate about making performance-driven gear that also looks damn good, says Saugstad. I spend a great deal of time skiing in the elements so it s important that I have gear that allows me to stay dry and warm.
JT carving with wing.
JT Holmes, who s appeared in 11 films from Matchstick Productions, is a freeskiing legend who now spends his time doing stunt work for Hollywood films, including 2014 s new release Godzilla. Squaw Valley native Amie Engerbretson and Alpine Meadows skier and writer Jeremy Benson have both appeared in countless ski magazines over the years.
In addition to the new team members, in December, Flylow is opening a new design headquarters at the base of Alpine Meadows Road in a space that formerly housed an old ski shop. Flylow co-founders Dan Abrams and Greg Steen, who originally started the business in Denver, Colorado, will be operating out of the new facility, which is part of a new co-working space called Tahoe Mill Collective.
Tahoe s been an epicenter for ski culture for decades and the culture here is perfect for designing clothes made for the mountain lifestyle, says Steen, the company s lead designer. We are now in a prime location to design, test and abuse our product.