It's hard to know what trends are going to be big hits in 2021. You'd need a crystal ball to confirm that. Unless, of course, you're at the Outdoor Retailer show, where next year's gear gets unveiled to industry insiders. We rolled out our new Flylow women's Lucy Jacket at last week's trade show—it's a backcountry-ready shell that's got the look of a timeless piece you can wear inbounds or out.
Freeskier Magazine's annual Trend Book featured the new jacket, calling it "uber technical" and "fashionable without giving off the vibe that you're about to rattle off your list of 14,000-foot summit descents."