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About us

Started by a Couple of Skiers Who Imagined Better Gear for the Mountains

Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives and friends since college, couldn’t find a pair of ski pants that held up in the backcountry. The gear they were using was either built for mountaineering, which meant it was lightweight and breathable but didn’t fit right and lacked style, or it was made for ski resorts, so it looked good but fell apart after a season.

They figured, why not build ski clothes that could do it all? At the time, both Greg and Dan fancied themselves respectable telemark skiers. A French girl on the mountain saw them and seemed to agree yelling , “You don’t ski fast—you fly low.” With that, Flylow was officially born.

Our first products debuted in 2005—the super—tough Cactus Pant and the aptly named Black Coat (which, yes, came in just one color). A core following of skiers immediately adopted and evangelized the brand for its sensible, no-nonsense approach to quality, reliable gear. With their input, Greg and Dan continued to tinker and refine products built around the sports they loved, first skiing, but also aprés skiing. Then in 2016 they introduced a whole slew of spring gear for mountain biking, wakesurfing, camping, backyard BBQ’ing and campfire bullshitting.

In the years since that fateful French girl, Dan has locked down his heels while Greg still rides free heel, free mind. But they both still independently own and operate the company in much the same spirit as its founding: Make good gear that works for the fun stuff they (and their friends) like to do. In the process, the Flylow family has grown. Now spread across Denver, Jackson, and Lake Tahoe, we continue to build award-winning men’s and women’s outerwear, clothing and accessories for four seasons of our favorite mountain pursuits.

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Design Philosophy

At Flylow, we start by dreaming up gear we need for the mountains. We don’t make anything without function, purpose. It’s an esoteric approach: We’ll be on a skintrack or a dirt trail, and suddenly, we’ll have an idea for a new insulating layer or a lightweight rain shell for a squall that just appeared.

We design from the ground up, working with our mills to create the right fabric, brainstorming technical features with our hardy crew of athletes (picture ski patrollers and mountain guides), and putting prototypes through the ringer in tough environments. User feedback drives our designs.

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How we work

Through meetings on chairlifts and in vans in ski-area parking lots and skintrack brainstorming sessions, Greg and Dan were able to build a grassroots company from the bottom up—and rarely miss a powder day along the way. They’ve continued to live life on their own terms—traveling the mountains in search of deep snow, all while designing gear on the go.

Flylow was born in the mountains and that’s where it remains today. Our company headquarters is in Denver, Colorado, where we started, but our founders live in Tahoe, our marketing director is based in Jackson, Wyoming, and we believe in owning your own time and working to live, not the other way around.

Sustainability

At our core, we want to be good contributors to society—create healthy, happy jobs, help support independent retailers and active lifestyles, and build thoughtfully-made, long-lasting products that utilize materials that do the least harm to the environment. Sustainability for us means paying close attention to our supply chains to find the most energy-efficient and humane ways of producing, shipping, and packaging our products.

We work with the best partners in the textile industry to ensure our gear and materials meet the highest safety and environmental standards. That means utilizing fabrics and insulations made with post-consumer recycled materials, using Durable Water Repellents without PFCs, and hand-selecting fabrics that are bluesign® and Oeko-Tex certified. It also means selecting cruelty-free down in our insulation and using antimicrobial treatment to reduce excess washing.

At the nitty gritty level, we do things like reuse boxes in our warehouse, minimize plastic packaging, and repurpose scrap fabric from our pants to make rad tote bags. At the macro level, it means being transparent about the way we operate as a company.

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THE GOOD LAB

We strive to be philanthropic and give back to our communities as best we can. We donate gear for non-profits, volunteer on traiI-building days, donate to wildland preservation, and work with a variety of programs that help get all types of people out on skis. But the most significant way we’ve found to give back is through a program we call The Good Lab, where we work directly with non-profit and community organizations to help them design, manufacture, sell, and ship high-quality, customized products, where the money goes straight back to their causes. We’ve worked with organizations like the High Fives Foundation, the Tahoe Backcountry Alliance, First Descents, Protect Our Winters, the Flyin’ Ryan Foundation, the Kelly Brush Foundation, and others. With our help making products (which is what we’re good at), these organizations can get back to the job of helping others and changing our world for the better.

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