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Westward Season 4 / Episode 1

It All Started With a Pair of Pants

In college, Greg Steen and Dan Abrams skied a ton. They hiked out the gates at Crystal Mountain, Washington, took spring-break road trips to Jackson Hole, and climbed Mount Rainier, battering their outerwear. Why didn’t their ski clothes hold up to a season’s worth of wear, they wondered? And why did mountaineering apparel fit totally wrong?

Years later, a French girl would ski down the mountain with them and say, “You don’t ski fast. You fly low.” Dan thought: That would look cool on a T-shirt. And with that, Flylow was born. The two friends have moved to various locales—from Jackson to Denver, from Seattle to Tahoe, all the while running their flourishing start-up.

 

With $120,000 in lines of credit from various credit card companies, free rent in mom’s basement, and that time all the pant waists came in so large they had to supply free belts, these are the humble beginnings of the brand we know today as Flylow.

 

Dan and Greg had no aspirations of riches, they just wanted to live life on their own terms and as illogical as it might seem, for them, starting an outdoor apparel company was the best way to do it.

Westward Series: Season 4

When the mountains call, you must answer. Or at least that’s what happened to the four characters profiled in the newest season of Flylow’s webisode series, Westward, produced by KGB Productions and now in its second season. Westward follows the life stories of four unique individuals who’ve chosen to forgo traditional lives—like desk jobs in skyscrapers and 9-to-5 commutes—for alternative paths in the mountains. They have ventured out on their own, choosing to risk it all to follow their inexplicable devotion to snow-covered peaks. Through that leap, they have become their own bosses, setting their own destiny and breaking their own trail in a world that’s rugged, wild, and beautifully unknown.