Flylow was born in a winter storm, when other gear just couldn t hold up to the rigors of mountain travel. We were two friends, not long out of college, and we started by making durable outerwear built for climbing and skiing mountains. We wanted to make the kind of backcountry-ready gear we couldn t find anywhere else. We started with winter apparel, because as skiers, that s what we needed most. But in the summer, we re out there every day, too: surfing, biking, running, paddling, camping, climbing. We needed apparel we could live in, all year round.
A decade into running our independent, mountain-raised company, it s about time we introduce Flylow s first spring and summer collection. We call it campfire casual, because these clothes are designed for the kind of days that end around a campfire. This collection is built just for you: the wanderers, travelers, and devotees of the outdoors. Your life takes you from dirt trails to coffee shops to river canyons. You may be a runner, a biker, a surfer, a road-tripper. Wherever you go, you need clothes that ll keep up with you.
If you've spent any time in a ski town, you've probably heard the saying, 'I came for the winter, I stayed for the summer." There are countless locals who share the same tale: They showed up for a winter of bumping chairs and shredding powder, with plans to leave after a season. But then the lakes, trails, rivers, and sunshine appear and suddenly, that once-snow-covered town becomes dreamy in the summer, too. They simply can't leave, the summer draws them in. That is what Flylow's new spring and summer collection is about. It's about outfitting you for those long summer days and the adventures only summer can bring. We've taken the same design philosophy to our spring collection as we have for our winter apparel: Dependable and durable functionality that looks and feels good.
See you around the campfire.
Dan and Greg
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