Dan's Brief History of Flylow And The Moments That Got Us Here
This article originally appeared in the January 30, 2020 edition of The Daily, the publication of Outdoor Retailer, the 2x annual tradeshow for the outdoor industry.
How Did I get here? The short answer is that it all started by me destroying some perfectly good ski pants. In the early 2000s, we were living to ski and definitely skiing as much as anybody else in the world. We were also taking a huge toll on our gear—the first time I shredded a pair of ski pants just doing what I normally do on the hill ... But as that story played itself out over and over again, at some point—looking across the table in the bar at my buddy and ski partner Greg Steen, who was also wearing a pair of trashed pants—it meant more than just another bony November. It meant we were onto something.
While there's no one element that any business can point to and say, "Now that's the one thing we did right," there are definitely moments that you look back on and recognize they were a key domino to fall. Some are kind of Forrest Gump moments of dumb luck, and others happen more organically. Like when you're skiing in an unfamiliar area, and all of a sudden you recognize a tree or a rock or a certain line and everything snaps into focus.