In the daily paper from last week's Outdoor Retailer show, Flylow co-founder and president Dan Abrams gives some back story on how the idea for the company first hatched, back when he and his friends were college students who lived to ski. "The first time I shredded a pair of ski pants just doing what I normally do on the hill ... But as that story played itself out over and over again, at some point—looking across the table in the bar at my buddy and ski partner Greg Steen, who was also wearing a pair of trashed pants—it meant more than just another bony November. It meant we were onto something." Read the full story here.