When we set out to create the new Flylow Winter 2021-22 collection, we thought: What will we use every single day this winter? What will we continue to use for the next decade? Then we made it.
When wildfires were threatening the West this summer in yet another record-breaking fire season, many of us were forced to think about what would happen if the fire hit close to home. When the Caldor Fire began raging near Lake Tahoe, Flylow co-founder Dan Abrams, who lives in Tahoe City, started preparing what he’d take if he had to evacuate. “My ski boots and my mountain bike,” he said, adding that those would be hard to replace. “Oh, and my passport. And a Lab Coat and a General’s Down Jacket, because you never know when you’ll need those.”
In the moment, it was clear what mattered most. The things we use are the things we most need. The rest of it? Who needs it?
Flylow Dan Talks Winter 2021
Think about some of the most useful items in your life. Not the precious stuff that has sentimental value and sits on a shelf but rarely gets used (like, say, photos or family heirlooms). We’re talking about the things you use and appreciate on a daily basis. The cast-iron pan you cook eggs on each morning. The flannel shirt you throw on when you wake up. The bike you ride every day you can. Your favorite coffee mug. The multitool that lives in your back pocket. The down jacket you wear even when it’s summer. The backpack that hauls all your stuff. The winter boots you’ve had for a decade. The leather gloves you wear while shoveling snow or walking the dog. That’s the stuff we may want to grab if we’re forced to flee. (Sorry, Grandma, but your antique teacups are getting left behind.)
When we set out to design a new piece for Flylow, we think along these terms: What are we going to use every single day? What is going to make our life easier and more comfortable, so we can get back to the business of enjoying this crazy, beautiful life? We don’t want to make gear that collects dust in the back of a closet. Usability, versatility, and long-lasting durability are key components in our design philosophy.